The “Jal Jeewan Hai 2017” campaign was launched by NABARD in order to create awareness about water harvesting, conservation and judicious use of water. Nabard Uttar Pradesh had taken a huge initiative to propagate the massage in 6300 villages from 12 districts of Uttar Pradesh in its 1st stage of operation.
By the end of the project; ‘Team Rosehub’ was recruited to create a Video overview along with a Photo book about the operation. Within a small span of 14 days in the summer of 2017; we covered 12 specific districts in Uttar Pradesh and capture the breath taking beauty and witness the nerve braking challenges of these area.